Shipping Services

For most items, the U.S. post office will offer the lowest cost and often most convenient shipping services.

If you have very large, heavy, and/or odd-shaped items, it is advisable to check the services of other transit companies like UPS, FedEx, DLS and any regional services you can find. Make sure to verify the measurements, weight as packaged to ship, and if it is odd sized. There can be substantial surcharges if the item is a nonstandard shape or oversize. There are even surcharges for large items that do not meet a minimum weight. Try not to estimate the packaged weight. Underestimating can cause substantial differences in the shipping charged and the actual cost. You do not need to package it. Just weigh the item, and packaging material required, and add them together. Make sure the box is the correct size and sturdy enough for the weight and fragility of the item you are shipping. Consider if double boxing is required and what type of protection will be required to prevent damage from crushing or moving around in the box. Bubble wrap, peanuts, and air pillows reduce shipping costs but you usually need to purchase them. Sometimes it is a cost savings to use newspaper, tissue, or other supplies on hand and pay higher shipping fees rather than purchasing the materials.

For items you do not want to attempt shipping, then you can offer them for local pick-up only. Post them to other boards like craigslist.com. Yet, even if you have them listed on Craig’s list, you can still list the same item on eBay. Just make sure and note in the listing the item is for sale elsewhere and subject to possible sell before the item ends. If you do sell the item using a forum other than eBay, make sure and end your item on eBay. You do not want to sell something you no longer own. When using local pick-up only, I usually list the item in my store only. Due to the limited buyers within driving distance it usually does not justify the cost of sending it to auction
You can sell cars, machinery and other high-priced, large items on auction and offer pick-up only. It is advisable to use auction listings for items that the buyer is willing to drive a greater distance or pay a third party to arrange shipping. If you are selling your basketball hoop or dog kennel, then you might want to list it in your store inventory with local pick-up only. See paragraph above.

Brand Awareness

You want to increase your brand awareness and traffic to your store. Brand awareness helps develop confidence in your buyers.

Design a logo - you can pay someone to design one or even use software you may have on your computer that offers painting, font design, etc.

Take advantage of social networking sites like myspace and facebook
Set up a page for your store and include eBay widgets. eBay makes this easy with a few clicks and then copy and past the code they provide. Examples are on this blog. Have your friends become fans or friends of the site. Include a link to your store and a picture of your logo.


Use the logo everywhere you can on eBay: your store headliner, invoices, automated emails. You can do this through preferences and the Manage Your Store area on eBay. Also use on social network pages, tissue logos, packing slips, and return address labels or shipping labels.

PACKAGING

When your package arrives your buyers have their first impression. Then they will likely post feedback. You want that first impression to be positive.

Wrap your items in tissue paper
Pack your items to arrive safely. Ship fragile items in a box.
Use bubble, air pillows, packing peanuts and double-boxing as needed.
Print your labels online using labels or white paper

Consider logo stickers to seal the tissue paper and increase brand awareness
Include a packing slip of the order
Consider inserting a coupon to increase repeat buyers

Support other eBay sellers. Purchase your packaging materials, tissue, and logo stickers on eBay.

SHIPPING SUPPLIES

The USPS offers free shipping supplies for items shipped Priority or Express Mail. You can order these at usps.com. I only get an order to ship Express about once a year. Therefore, I pick up the supplies at the post office when needed.

A basic starter kit to order for priority mail.
Flat Rate Envelopes
Paper style Envelopes - for items not requiring a box
Medium Flat Rate Boxes - this size box fits most items
Shoes boxes - a great size box for shipping many items.

For smaller, lower-priced items you might find buyers are not willing to pay for Priority shipping rates. I purchase poly-bags for 1st Class shipping. You can buy them in bulk on eBay and save substantially over purchasing them at an office supply store.
Starter Kit: 2 sizes: approximately 6x9 and 10x13
I usually buy 100 each from the same seller to reduce the per item shipping charges.

Another option is the bubble manila envelopes. I have had bad luck with these. The seams tend to split. Plus, they have a higher per item cost and most items do not require bubble protection.

Bubble Wrap: I try to buy it by the large roll. I have found the shipping charges make purchasing this item at an office supply store the better deal. I try to find it on clearance after the holidays and stock up.

Boxes: most items that require a box can be shipped in the free priority mail boxes. The shipping for the 1-2 lb. rate is very similiar using Priority or Parcel. You will likely only need a few other boxes to start. Boxes can be pricey. I recycle ones I get from items I buy and if I am running low I ask my friends to save them for awhile. The boxes that electronic items are shipped in are a very good quality. I do ask my friends to save all of these. Just pick them up promptly or they might not want to continue saving them for you.